A field guide

What is custom acquisition & retention software?

Two jobs, one system you own outright: software that wins you customers, and software that keeps them — built for your business, not rented from a vendor. Scroll to see it, built from the real products we ship.

See how it works ↓

30 ad accounts automated

you own the code

$3,496/mo SaaS replaced

97% retained

The definition

Most companies rent their growth. Owners build it.

Off-the-shelf SaaS rents you a fraction of the job, per seat, forever. Custom acquisition & retention software is one system, shaped to exactly how you win and keep customers — that you own. It does two things:

Acquisition

The machine that brings customers in — paid-ad engines, lead discovery, outreach and qualification, running and optimising on their own.

Funnel filling

Retention

The machine that keeps them — onboarding, customer-success ops, health scoring and renewals, so the customers you won don’t churn.

Retention curve

Part 1

Acquisition. The software that wins customers.

It runs the channels that bring people in — and unlike an agency or a SaaS seat, it works 24/7, audits itself, and belongs to you. Here are five we’ve shipped, rebuilt from their real interfaces:

Acquisition command center

A whole ad fleet, run by agents

Gravitational OS runs 30 dealer ad accounts, 100% AI-automated — spend, leads and CPL optimised live, every action logged. This is what a paid-acquisition engine you own looks like while it’s working.

Rebuilt from gravitational.mikee.ai/demo

Gravitational OS · COMMAND CENTER30 AGENTS LIVE⚲☼MS

Fleet

30 dealer ad accounts · 100%% AI-automated live

0Accounts

$0Monthly Spend

0Leads / mo

$0Blended CPL

0AI Actions Today

Fort Myers KiaScaling

Kia

Spend$45,900

Leads442

CPL$119

100% AI1 to approve

Jacksonville HondaScaling

Honda

Spend$44,100

Leads445

CPL$117

100% AI1 to approve

Clearwater JeepOptimized

Jeep

Spend$42,900

Leads443

CPL$115

100% AI265 actions

Daytona GMCFlagged

GMC

Spend$42,500

Leads363

CPL$143

100% AI2 to approve

LIVE OPTIMIZATION FEED

21:05:45Brandon MazdaPMax asset group refreshed with new inventory feed. Impr share +10%.

21:05:43Fort Myers KiaAdded 19 negatives (“repair”,“jobs”). Blocked ~$230/wk waste.

21:05:40Kissimmee Subaru“$7 Down” RSA: 6 new headlines, paused 1 low-CTR. CTR ↑ 21%.

21:05:38Palm Bay HyundaiMobile bid modifier → +15% on “$7 Down” form fills.

21:05:35Clearwater JeepBudget shifted to top-converting ad group. CPL ↓ $6.

Paid-acquisition OS

10 agents, auditing ~300 live ads

A mission-control layer over Google Ads & Meta: ten specialised agents sweep negatives, test copy, sync CAPI conversions and cut wasted spend — closed-loop and switcher-first.

Rebuilt from doorloop.mikee.ai

ALL SYSTEMS LIVEPAID-ACQUISITION MISSION CONTROL10 agents · auditing ~300 live ads

Blended CAC$0

Demos / mo0

Wasted spend cut0%

Switcher pipeline$0M

01Negative-keyword sweep✓

02Switcher-conquest landers✓

03CAPI conversion sync✓

04Search-term mining✓

05Bid & budget pacing✓

06Ad-copy RSA tests✓

07Competitor ad audit✓

08Landing-page CRO✓

09Demo-qualified routing✓

10Anomaly / waste guard✓

Acquisition analytics

Every stage, measured & tuned

A paid-acquisition engine you own doesn’t just spend — it watches the whole funnel. Impressions to won, every conversion rate tracked live and every leak found and closed automatically.

Rebuilt from a live acquisition-funnel view

Acquisition funnel

Live

Last 30 days

Impressions0

Clicks08.0%

Leads023.9%

Demos booked016.0%

Won021.1%

Optimization feed

09:41:07Stage 3→4 CVR +6% after demo-CTA copy test
09:40:52Bid +12% on high-intent search segment
09:40:33Landing variant B beat control by +4.1%

Acquisition is also finding

Turn raw data into a qualified pipeline

Acquisition isn’t only ads. This finds and scores cash-flowing multifamily deals across a county — filtered, mapped, ranked — the same way a custom system can surface and qualify your best-fit customers.

Rebuilt from houses.mikee.ai

houses.mikee.ai258 of 1,487 · cash-flow multifamily

Cap rate ≥ 8%Positive cash flowNo flood zoneOut-of-state ownerVerified ✓

8665623114

405 E Magnolia Ave2 units · 5,842 sqftout-of-state

$2,16711.5% capest. net / mo

526 Magnolia Ave4 units · 8,640 sqftinvestor-owned

$4,94224.6% capest. net / mo

119 E 10th Ave4 units · 1,794 sqftabsentee

$5,51114.7% capest. net / mo

Acquisition → qualified

An AI rep that qualifies every lead

Finding customers is only half of acquisition — you still have to qualify them. This AI SDR works each inbound lead in real time, scores fit and books the demo. Software you own, not another per-seat tool.

Rebuilt from an AI-SDR qualification flow

Atlas — AI SDRInbound qualification

Live

Atlas

Hi Dana — thanks for grabbing our pricing guide. Quick one: what are you hoping to fix this quarter?

Dana Kerr

Our onboarding leaks. We lose ~20% of new accounts in week one.

Atlas

Got it. Is there budget approved for a fix, and who signs off?

Dana Kerr

Budget’s approved — I own the call. Need something live within 30 days.

Atlas

Perfect fit. I’ve booked you with our team Thursday 10:00 — invite’s in your inbox.

Demo booked · Thu 10:00

Lead profile

Dana Kerr

VP Ops · Northwind

Lead score0/100

Sales-ready — routed to AE

Extracted by Atlas

BudgetQualified

Timeline30 days

Fit94%

Decision-makerYes

Part 2

Retention. The software that keeps them.

Winning a customer is half the job. Retention software runs the operation that keeps them — one command center for success, health, and renewals.

Retention command center

One operating system for keeping customers

A custom platform — 50 data models, 380+ API endpoints — running tasks, a retention pipeline, customer health and a live activity feed. The work that turns a closed deal into a renewal, in software you own.

Rebuilt from os.mikee.ai/app (L&S Command Center)

⚲ Search… ⌘KMS Mikee Shattuck ADMIN

Good evening, Mikee

Customer success · retention

0Tasks Done

0In Progress

0Overdue

0Accounts

0%Health

My DayCEO HubOKRsAI Build OutBillingSOPs

Retention Pipeline

Onboarding 6

Active 31

At-risk 4

Renewed 22

Recent Activity

Onboarding completedNorthgate Dental2m

Renewal flagged — 90 daysLakeside Roofing9m

QBR scheduledVertex Logistics21m

Health score ↑ to 96Brightway Clinic34m

Support SLA metCoastal HVAC1h

Retention intelligence

See churn before it happens

Keeping customers means knowing which ones are slipping. A health radar scores every account in real time — healthy, watch, at-risk — so success work lands where it matters and renewals never surprise you.

Rebuilt from a customer-health command view

Health radar

Live

Net revenue retention

0%retained+8 pts QoQ

Northwind Labs$48K MRR

Low

Atlas Freight$31K MRR

Low

Cedar Health$22K MRR

Watch

Vellum Studio$14K MRR

At-risk

Retention runs on owned infrastructure

Engines that never sleep — or churn

Lead engines and send engines that discover, verify and reach customers at scale, autonomously — 10,000 emails/day, 38K businesses, 56K verified — with a one-click kill-switch. Owned ops, not rented seats.

Rebuilt from the Cold-Email + OSS Apollo engines

0Emails / day

0Businesses found

0Emails verified

Kill-switch armed

SEND ENGINE · live

The part that matters

And you own all of it.

Every screen above is real software we built — not a template, not a SaaS seat. When acquisition and retention run on software you own, the leverage compounds and the bill doesn’t. That’s custom acquisition & retention software.

You own the codeNo per-seat feesBuilt around your funnelWorking demo before you pay

Ship a working demo before you pay a cent.

We scope it, build it, and hand you something live — within one business day. A $100 refundable deposit is all it takes to start. If the demo doesn't impress you, you owe us nothing.

Get a working demo Email us