The Shattuck blog
Field notes on building software you own
Plain, practitioner answers on custom acquisition & retention software, building vs. renting SaaS, and owning the systems that win and keep customers.
Playbook
Why We Build a Working Demo Before You Pay
You don't pay until you see a working demo. Learn why this model protects your budget and gives you control.
2026-06-19 · 5 min read
GuideWhat Is an AI SDR? How AI Sales Reps Actually Work
An ai sdr automates sales development tasks. Learn how it works, its pros and cons, and why owning it matters.
2026-06-19 · 4 min read
PlaybookHow to Replace Your SaaS Stack With Owned Software
Replace your saas stack with owned software to cut costs and retain control. Learn how to audit, replace, and consolidate tools effectively.
2026-06-19 · 4 min read
PlaybookHow to Reduce Churn With Custom Retention Software
Use reduce customer churn software to cut early-stage churn. Build your own retention stack to own your data and revenue.
2026-06-19 · 4 min read
GuidePer-Seat SaaS Pricing: The Real Cost as You Grow
Per-seat SaaS pricing grows with your team. Learn how it costs more as you scale and when it’s worth it. per-seat saas pricing
2026-06-19 · 5 min read
GuideCustomer Health Scores: Software That Predicts Churn
A customer health score software tracks usage, engagement, and support to predict churn. Learn how to build it in-house.
2026-06-19 · 3 min read
PlaybookCustom Software for Real Estate Lead Gen & Retention
Custom software for real estate replaces per-seat SaaS with owned tools. Own your lead gen and retention.
2026-06-19 · 4 min read
ComparisonCustom Lead Generation Engines vs Buying Leads
A custom lead generation engine gives you exclusive, fresh leads you control. Buying leads is shared and decays. Build your own.
2026-06-19 · 4 min read
ComparisonCustom CRM vs Off-the-Shelf: When to Build Your Own
Custom crm vs off-the-shelf: Build your own when you need full control, data ownership, and tailored workflows. Avoid per-seat fees and endless
2026-06-19 · 3 min read
PlaybookCutting CAC: Owned Acquisition Software vs Agencies
Lower customer acquisition cost by owning your funnel. Avoid per-seat SaaS and agencies with custom software.
2026-06-19 · 6 min read
GuideBuild vs Buy Software: How to Decide in 2026
Build vs buy software: own the code, stop paying for SaaS. Decide in 2026 with real tradeoffs and numbers.
2026-06-19 · 2 min read
Ship a working demo before you pay a cent.
We scope it, build it, and hand you something live — within one business day. A $100 refundable deposit is all it takes to start. If the demo doesn't impress you, you owe us nothing.